Maybe not as the most funded wallet campaign in crowdfunding history-which it was-but from the character’s catch-phrase, “I’m not Superman, I’ve got Volterman.” If you have been into crowdfunding for a while now, then you’ve most likely heard of Volterman. We’ll break them down and run over actionable Kickstarter video tips and lessons that go beyond the obvious to boost your next creation. Not to leave this without a practical touch, I’ve picked two best crowdfunding explainer videos through which we’ll explore together what works best and one not-so-great video-of which there are too many!-to show you what to avoid. Throughout this article, we’ll explore the most important points of making a successful Kickstarter video, from the structure to the characters and music. Make sure your video explicitly demonstrates the problem you are trying to solve and casts your product as the best solution. If you want your Kickstarter video to go viral, you need to evoke emotions in people such that they cannot resist but share their newfound gem with family and friends.īut as you try to impress people with outstanding visuals and a witty script, be careful not to get too caught up in it. You should also consider other essential points such as website security to give your visitors the best experience. Yet for the video to leave the desired digital footprint it needs to match the criteria most Kickstarter videos fail to meet-that is, to be sellable and shareable.
You don’t need to be a crowdfunding genius to work out that a compelling video is instrumental to your campaign’s success.
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